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Directing corporate video

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Published by Focal Press in Boston .
Written in English

Subjects:

  • Video recordings -- Production and direction.,
  • Industrial television.

Book details:

Edition Notes

Includes bibliographical references (p. 279) and index.

StatementRay DiZazzo ; photography by Chris Gerlach.
Classifications
LC ClassificationsPN1992.94 .D585 1993
The Physical Object
Paginationxii, 288 p. :
Number of Pages288
ID Numbers
Open LibraryOL1730204M
ISBN 100240801644
LC Control Number92034624

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Summary: Providing students and beginning professionals with insights into directing corporate videos, this book blends technical background, hands-on techniques, applied aesthetics and discussions of industry procedures and responsibilities and "people skills". Case studies highlight key concepts. Aims to give a useful grounding in directing and provides an insight to the real world of the working director. By dealing at a basic, practical level, the book explains what to think and do when directing a corporate video. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Gustavco Mercado’s book is all about the inner workings of the basic shots that create the cinematic experience and how visuals communicate to the audience. A perfect read for filmmakers of all levels, this book is a great aid in helping you to understand shot types, why they work and the visual “rules” of .

And, after two years, Writing, Directing, and Producing Documentary Films was born. I had thought the book would be a useful tool but was amazed at how warm and positive a reception it was given. Since its publication, it has been used in courses from Australia to California, and from London to Hong Kong.   Most corporate video productions today are recitations of facts, features and benefits. Most viewers never get to the end of these videos. If you want your viewer to watch and remember your message then you have to connect with them on an emotional level. Video Plus Print merges the best of online & offline marketing strategies into one single device. As marketers, we know the highest ROI in the digital world is achieved with video based promotions. In the print world, the highest ROI is achieved with direct mail. With . Getting the Picture: Directing A good director understands the work of all the crew members. For example, to be a good director, you need to have a vision of how a scene should be shot. Can a director be effective if he or she does not know how things actually look on camera? Directors need to understand the importance of setFile Size: 1MB.

Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow - Selection from Corporate Video Production [Book]. Book Description In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Directors on Directing: A Source Book of the Modern Theater. Less than years ago the director was only an "ideal" projected by disgruntled critics. Today, productions wouldn't be able to survive with our the adept talents of the director. This book has been known for years as the guide to the "unknown theater" of the director/5. Corporate video production is an exciting opportunity for film students looking to get a start on their career. And it involves a whole lot more than just gettting the shot. This book provides step-by-step guidance and exclusive insights necessary to help filmmakers become a success in this field, Filled with far-ranging and highly actionable advice, industry resources and downloadable tools.